Web Design & Development for Curtaintrack

Objective

E-commerce with bespoke web development for complex product configuration. User experience design to ensure accurate configuration and ordering process.

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Project details

The original website was redesigned and re-built from scratch to ensure only the relevant elements would load, improving performance.

Given the nature of the products, a different approach was required for this project. Whereas normal products have only a few or no variations at all, the products sold on this website have multiple levels of configuration, which show different options depending on the user’s choices. In terms of data entry, the majority of products allowed dozens of different combinations, requiring hundreds of prices to be added on the backend. This was achieved with bespoke web development.

In terms of user experience design, the inputs from product experts was needed to make the product configuration be accurate, which allowed orders to be placed correctly and to reduce the need for customer support.

Product catalogue with live chat integration, enabling users to interact with salespeople during business hours and leave messages when out of office.

SEO on a product level was regularly maintained to ensure a good organic ranking.

A nationwide PPC strategy was in place to launch the website and retargeting was done to increase conversion rate.

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In general, we take the average salary in the UK (from sources like PayScale) of a professional who has the set of skills necessary to perform a service and we deduce the average hourly rate. For every service involved, we multiply this by the number of hours each service took to complete and calculate the total cost.

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Even though we try to consistently offer the best price, the cost for each project is unique and based on the needs of each client.
Different factors affect the cost, like the demand for that service or our workload. Like most of our competitors, we charge enough to cover decent working conditions, but our efficiency and flexibility allow us to make our services more affordable for our customers.

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We are confident that our pricing is more competitive than the average, but if you find a better price, simply show it to us and we’ll do our best to match it. In any case, we strive to provide more value than you are charged, and if you are not convinced by the quality of our work, we offer a full money-back guarantee for any of our services* in the first 14 days.

*Please note that refunds do not apply to payments made to third parties.

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